Macif is an all caps exclusive bespoke typeface designed by Jean François Porchez in April 2006 for the new identity and logotype of the insurance company Macif launched in 2006 by BETC Design group. The style is based on the lettering designed by Jean François Porchez in parallel. This new and exclusive typeface (who will never be available for others uses) developed in OpenType version is used for the branding of the various activities.