The GL Bader is rooted in the long history of the Galeries Lafayette who started in 1894 when Théophile Bader and Alphonse Kahn opened their first store “At Galeries Lafayette” in Paris. This neo-grotesque sans serif family, along the GL Kahn, accompany the new visual identity and communication campaign launched in September 2015. The design of the GL Bader was built according to a synthesis of research in the archives of Galeries Lafayette, including the brand created by Peter Knapp and Jean Widmer in 1958. The large range of widths and weights of GL Bader is also influenced by the variety of styles of Parisian shop signs from the early twentieth century. While the GL Bader was designed in various widths and weights, the objective is to meet the needs of Galeries Lafayette. Mixtures and contrasts allow specific atmospheres designed for the different departments: woman fashion, man fashion, children, beauty, home and gourmet. The Bader GL is a typeface family in four widths and weights, which for the first time in the history of the department store will define the multifaceted identity territory through the varied and inventive uses.